Senior Brand Designer with 12+ years in design and digital art, and 7+ years focused on branding. I build brands where strategy and visual appeal work side by side, turning clear thinking into identities that are distinctive, relevant and made to last. Featured on WBDS and actively contributing to the Algerian design scene.
- Bachelor’s Degree in Computer Science | Yahia Fares University | Medea, Algeria
Experience
Leading a design team at Emirates Loves across content branding, client proposals, Monthly events and visual systems for government-focused platforms in 16 countries. Part of the curated task force behind major events like the World Government Summit and 1 Billion Followers Summit. Also contribute to internal branding efforts across the Visioneers group.
Co-founded a design-led studio focused on identity, cinematic production, and branded content. While the experience was short-lived, it offered hands-on lessons in operations, team dynamics, and client direction — shaping a more grounded and strategic creative approach.
Partnering with clients across Algeria, France, UAE, UK, and the US on full identity systems — from strategy to design. Projects span rebrands, product launches, and long-term brand development. Core focus: positioning, naming, and identity systems.
Providing strategic support to studios, founders, and creatives to align vision, clarify brand direction, and elevate identity systems. This includes one-on-one mentoring, brand audits, and creative direction guidance.
Achievements
UAE Golden Visa recipient under the Creative People of Culture & Art category.
Recognised for outstanding visual identity work at WBDS.